OmniMount Sales Expansion Supports Growing Demand within WellTech Segment and Geographic Regions

OmniMount, Ergotron’s premium brand of CE mounts and accessories for the connected home, has expanded its sales division with the addition of Eric Baker, senior territory account manager for central, southeast and Latin America regions and Frank Ricatto, senior territory account manager for the northeast region.

As senior territory account managers, Baker and Ricatto will be responsible for enhancing key accounts’ forecasting, training and merchandising programs, as well as support the aggressive growth in the WellTech category.

“OmniMount is developing mounts and stands for the WellTech consumer slated to launch this year, and with that comes the need for regionally focused selling efforts,” said John Deutsch, senior vice president of NA sales for OmniMount. “Frank and Eric bring an immense amount of industry and sales experience to the team. Through their efforts we will be able to increase our support of key accounts while also aggressively targeting regional growth.

Baker will oversee sales operations in central states of Indiana, Ohio and Michigan, the southeast region and Latin America. With more than 20 years of experience in the consumer electronics industry, Baker was most recently with Kenwood Mobile Electronics where his efforts helped the company earn the number one position in mobile entertainment in 2009.

Ricatto will manage the northeastern states, covering the Mid-Atlantic states, upstate New York and New England as well as the greater metro New York market. He has more than 30 years of sales and industry experience, most recently with Yamaha Electronics.

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Published On Wednesday, April 11, 2012
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